Friday, 25 June 2010

World Cup Fever Strikes Volkswagen Van Centres

Flag of EnglandImage via Wikipedia

During the World Cup we expect to see countless cars with England flags attached on the roads showing their support for the national team. What are less common are cars and vans which are completely decorated. You may however of spotted some VW vans on the road with complete bumper to bumper designs in red and white.

With World Cup fever gripping the country, Volkswagen Van Centres are joining in with appropriately themed liveries for some of their display and demonstrator vans. In order to show their support for the England team several vans have been customized using the traditional red and white colours of the flag of St George.

Robinsons Van Centre in Norwich has turned a white Volkswagen Transporter van into a mobile England flag with a red cross on the bonnet and sides to replicate the St George cross, plus the England ‘three lions’ shield.

On a bigger scale, Abridge Van Centre in Essex has given Volkswagen’s biggest van, the Crafter, an even more striking makeover with an England flag and images of some of the players. This seems to have really captured the attentions of the locals due to it’s attention-grabbing design.

‘The Crafter is really eye-catching and people actually stop and point at it when you drive down the street,’ said Wendy Williamson, Brand Manager, Abridge Volkswagen Van Centre. ‘It’s amazing how many people are asking to drive it, and we’re sure somebody will want to buy it as it is,’ she continued.

‘These vans show our Van Centres are creative and on the ball. We hope the England team will be as clever and successful on Sunday,’ said David George, Head of Marketing, Volkswagen Commercial Vehicles.

Hopefully the England team will put in such a good performance on Sunday to defeat the German team. If not and we go out on penalties the fact that Volkswagen is a German brand may be remembered by those who were so keen to buy the fully decorated Crafter van!
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